South Moon Under Offers The Hotest New Line In America, “Under Amour”
Under Armour announced an addition to their ColdGear product line, called Infrared, that was released in 2013.This line claims to disseminate heat using ceramic powder and re-circulate heat around the wearer’s body. This was purportedly designed so that the wearer’s heat signature will not be picked up. Under Armour also had released a product with scent control technology in 2012 titled, “Under Armour Scent Control”. This line claims to be designed so that the wearer’s scent cannot be detected. Under Armour is inventing a new type of shirt called “Coldblack,” which is designed to reflect heat and keep athletes cool in the sun.